Magazine revenue

Magazines funded commercially

Price for 'MOJO' £2.25 in 2017 and £2.50 in 2018
Advertising some from fashion most for music
Mass advertising
Cross promotion for other Bauer media brands such as empire
sponsored content for equipment e.g. Roksan equipment

How do they use different funding models to generate income

  • The print magazine industry is suffering from falling advertising revenues and falling circulations as many of their audience go online 
  • Their response has been to 'Diversify' as much as possible e.g. to move magazines online 
  • Sponsored content such as product placement  
  • Events GQ runs comedy events and vogue fashion events 

Product placement = when a product is advertised to the audience by being placed in a media product in exchange for money 

Bauer media is a german conglomerate. nowadays, magazine publishing is in the hands of a few international companies, which is an example of globalisation 

Globalisation: the process whereby institutions increasingly operate on a worldwide scale

Advertisements within 'MOJO'

HMV For the music the audience would like
Owned by Bauer media Planet rock and Empire is cross promotion 
EMP-Merchandise the audience would want to buy  


§Look at your MOJO magazine à 
What are the advertisements? a mixture of mainly music but then there is a few such as antique bookcases that are completely unrelated to the magazine but that the target reader who are mainly older men would want or need.
Is there any product placement? there is product placement an example of this is in the magazine where it says 
 Is the media product selling itself to its audience? yes through the many different platforms to aces the content they are managing to sell themselves to man different audiences without the worry of loosing any readers 
§Online:
What’s online? all of the magazines released by 'MOJO' 
What’s available to audiences? a broader amount of stories accessible any and every where 
How does it engage with different people?giving something for every readers interest and for the secondary audience a different approach through the website 
 Who does this target? a different type of audience a younger generation of readers giving them things to interest and entice the to read it 

What’s the advantage of having this platform? gaining new readers but seeing the primary readers that were there before 



Comments

  1. JCoSS Media Dept27 October 2018 at 08:03

    There's a huge amount missing here Josh.
    Let's discuss this along with some other posts during our intervention session.

    Miss Crader.

    ReplyDelete

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