Mojo set texts
Mojo Magazine is a serious classic rock magazine that targets an upmarket and mature audience reflecting the power of the 'Baby boomer generation' they were the first generation with disposable income and we able to enjoy music festivals and concerts Mojo is a good example of diversification it is product with a clear audience dress engaging the passion of the music fans who consider themselves sophisticated this is reflected in the consistent media language and hope style Target audience demographic is 83.5% male age is = 24-39 39-55 65.1% 39-55 niche older, predominantly older audience With a mean age of 41 72% ABC1 Serious music fans Sex pistols they only released one album and four singles They started the punk rock craze in the UK They inspired much of what rock is today they appeared in ‘ Guitar Hero III: Legends of Rock ‘ video game. They refused a place in the hall of fame Pink floy...