Josh May Music

Intertextuality- is when one text references to another media text Gentlemen prefer blondes- film (1953) references Madonna material girl (1985) Robert palmer addicted to love   Shania twain man i feel like (1986)                                           a woman Iggy azelea- fancy (2014)       Clueless- film (1995) Robbie Williams       James bond                                the vintage cars and the white tuxedo at a poker Millennium               trailer for                                   table both new years countdown Mus...

1.Music videos demonstrate genre characteristics 2.There is relationships between the lyrics and visuals 3.There is a relationship between music and visuals 4.The demands of the record label will include the need lots of close ups of the artists and the artist may develop motifs which recur across their work 5.there is frequently reference to notion of looking and particularly voyeuristic treatment of the female body 6.there is often intertextual references 1. the genre of the music video is funky with the characteristics being the bright coloured clothing and the way they moved 2.the lyrics match the visuals for example when the woman walks past they are singing about pretty women 3.the music also relates to the visuals with the upbeat music and the dance routine 4.there is a demand of lots of close ups on Bruno Mars making the main character in every scene 5.there is voyeuristic treatment of women we see this at the beginning when the woman walks out showing her legs wit...

Camerawork  As with any moving image text, how the camera is used and how images are sequeced will have a significant impact upon meaning for example, just like in feature films, certain camera shots and angles will create meaning in the performer and to emphasise messages in the song Editing through the most common form of editing associated with the music promo is fast cut montage there are videos which use slow pace and gentler transitions to establish mood this is particularly apparent for the work of many female solo artists with a broad audience such as adele   How many shots do you think there are in music videos ? It depends on the style and genre. between 1 and hundreds How long do you think the average shot length is for a music video  0.3- 5 seconds ... 5 seconds is quite a long shot length What could affect the length of a shot in a music video  *Audience viewing* If there is a montage of extremely fast paced shots, then the audien...

Conventions of music videos - Michael Jackson 'speed demon' state of equilibrium- he is with his bodyguards disruption- the characters start chasing him back to balance - Pop conventions: bright clothes Comedy Funky outfits cars motorcycles buggy mobility scooters masks fingerless gloves upbeat tune upbeat backing track Genre -of speed demon Comedy- funny outfits, animal costumes, Bright lights, funny characters voices Action- Bike chases, running chases, action background music, • Videos may use linear narratives telling the story of the song or performance montages to draw attention to the song or the performers • Videos may use contrasting settings and associated lighting – location or studio or in performance, urban or rural, exotic or everyday, to match the style of music and the musician’s image • Videos may use contrasting camerawork and editing to create a tone to match the song and the musician(s), by creating documentary style naturalism ...

Music videos started as soon as cinema was developed, there came with it the opportunity to put songs to music this was as early as the 1920s, jazz musicians began to make short films to accompany songs. in 1965 Bob dylan made subterranean homesick blues as a segment of the film, don't look back this is widely recognised as one of the first music videos in the 1970s, producers of music television recognised an opportunity to make short promotional films to promote their artists they began to make "promos" early music videos. these often replaced live performances which had previously been the most common way to promote releases on TV. thriller was the first ever feature length music video In 1983 Mj released thriller, a 14 minuet music video. it was shown in many cinemas during its release That made artists realise the power of music videos

Purpose of music videos  Music videos are an important tool for marketing performance and their music  They help to create the "Star image" for a new performer  They adapt or develop the image of a more established artist (Eg. Rihanna)  Music videos are used to interpret and anchor the meaning of a song and to entertain the audience  Iconography    Different styles  Peformance  One direction - what makes you beautiful close ups of the performer, direct address to engage the audiences, different outfits   Narrative-  Katy perry- thinking of you. a story is created, sometimes the lyrics don't match the visuals at all sometimes the artist doesn't feature at all and there are just actors katy perry thinking of you is a narrative video because she is showing a story of a man and a woman who fall in love and who goes off to fight in the war and dies in the war   Conceptual-  They are based...

In what ways can Goodwin's theory of music videos be applied to uptown funk Ft Bruno Mars ?        (10 mark's) we can apply Goodwin's theory to this video by looking at various elements such as the lyrics and visuals of the music video. The performance based nature of the video shows us the type of music video it is with the intertextual 70s looking suits that connect to the Gangster films of the 70s, the chains and the especially the pink suit that Bruno Mars wears this is to show his confidence and that he is the centre of the stage with all eyes on him.