Josh May Music

Targeting audiences  weekly magazines tend to have an audience that is more working class than middle class: the paid for magazines with the highest working class (C2DE) readership are take a break, OK! and TV choices- all weekly magazines  the quality monthly magazines tend to target a more middle class audience. The paid for magazines with the highest middle class (ABC1) readership are the monthly good housekeeping, cosmopolitan, cough and BBC good for  All these most popular weekly and monthly magazines have mostly female readerships. Magazines aimed at men are less successful. the most popular are mens health and BBC top gear.   

Magazines funded commercially Price for 'MOJO' £2.25 in 2017 and £2.50 in 2018 Advertising some from fashion most for music Mass advertising Cross promotion for other Bauer media brands such as empire sponsored content for equipment e.g. Roksan equipment How do they use different funding models to generate income The print magazine industry is suffering from falling advertising revenues and falling circulations as many of their audience go online  Their response has been to 'Diversify' as much as possible e.g. to move magazines online  Sponsored content such as product placement   Events GQ runs comedy events and vogue fashion events  Product placement = when a product is advertised to the audience by being placed in a media product in exchange for money  Bauer media is a german conglomerate. nowadays, magazine publishing is in the hands of a few international companies, which is an example of globalisation  Globalisation: the pro...

Melody maker / new musical express 1950s / 60s Large uncritical of musicians' output- everything was always good Content: mainly charts and singles, gig listings Changes in society in the 1960s with the arrival of the Beatles and the rolling stones, drug culture of the 1960s - changed the nature of music and music writing 1960s Rolling stone was created by Jann Wenner in the 1960s which contained a mixture of the current affairs, celebrity interviews and coverage of the music industry it was a fortnightly publication 1970s Early 1970s- "glam rock"  Sweet, mud, slade, T rex Late 1970s- progressive rock pink floyd, emerson lake palmer Music papers still largely uncritical of groups until the prog rock bands begin to spend too much money on staging lighting and lasers NME changed its style to meet punk head on New writers were excreted from the magazines own readership with ads like wanted hip young reporters Mid 1970s NME embrases ...

Top of the pops has a bright and colour full colour scheme with the  main colour being blue, orange and white, filled with colour whereas Hammer is dark with he main colours being black white and gold with only two images on the cover the main one of two people making direct eye contact with no facial expression and a full body shot however top of the pops has a mid-level shot with one person in the main photo who is smiling making the audience feel comfortable this is surrounded by lots of photos of what is included in this magazine these pictures are bright close ups of people smiling with bright backgrounds  Top of the pops wishes to attract a target audience of 11-15 of boys and girls but mostly girls %85 this is done through the people featured in the magazine who are people the audience like or connect with giving them the incentive to pick it up it also constructs a world the audience connect with and live in whereas hammer has a target audience of 16-40 they attrac...

The NRS The magazine industry is mostly owned by publishing companies, rather than the very large media conglomerates such as Disney, Amazon and Netflix that dominate film and television media worldwide. Most magazines are struggling in a competitive market so this media form (print) may be best managed by owners who specialise in the print medium. However , magazine publishing is globalised , like other media, with the most popular magazine brands (as measured by the National Readership Survey) in the hands of a few international companies . Paid-for magazines with a readership over 1 million in the UK, in order of readership : • What’s on TV - Time Inc - US magazine publisher • Radio Times - Hubert Burda Media - German magazine publisher • TV Choice - Bauer Media - German media conglomerate: magazines, radio and music television • Take a Break - Bauer Media • Good Housekeeping - Hearst Communications - US media conglomerate: newspap...

Conglomerates like Bauer and Hearst Communications are still primarily print publishers with some associated television and radio. MOJO is published by Bauer Media . This company owns over 600 magazines, including two other UK music magazines – Q  and Kerrang ! The company has diversified the MOJO brand, offering mojo4music.com online in order to reduce the risk of only operating in one media form. The company is itself diversified, with ownership of magazines, websites, radio stations and music television channels, which may help protect it from declining audiences for magazines. Bauer also produced a digital radio station which was called Mojo Radio and transmitted across digital TV. It ceased broadcasting in 2008 in order to save Bauer money. Bauer media group is a diversified media conglomerate because they have brands for the youth such as kern appealing to rock music and they also have the complete opposite with absolute ...