Explain how the Little Mix ‘Black Magic’ Video uses Media Language (15)

Explain how the Little Mix ‘Black Magic’ Video uses Media Language (15)

The little mix music video Black Magic uses media language a lot. One an example of this is when they all receive their magic powers there are lots of individual close ups of the different little mix members. This is to show how the band have changed since their transformation how they have changed from "nerdy" wearing stereotypically nerdy clothes to becoming  popular and desirable by other men. An example of this, is when they say "hey" and start getting the popular kids attention. From then on they are represented as the popular kids this is done through the costumes changing them to look more "cool". Their costumes when they are nerdy are less revealing and baggy, this diverts the attention from the more stereotypical popular characters. Their costumes after their transformation are revealing and very fashionable. This mise-en-scene is used to show how Little Mix have become more desirable and popular.

Another use of Media Language is the fast paced editing. This is seen throughout especially at the beginning of the narrative when they think the popular boy is waving at them in the school corridors. The effect of the fast paced editing relates to the speed of narrative and makes the audience feel more involved as they are part of the real time action.

Another camera angle that used is an over the shoulder shot. An example of this is at the beginning of the video when Little Mix think that the popular boy is waving at them. The effect of this camera angle makes the audience feel as though they are there with Little Mix, behind them.

Comments

  1. JCoSS Media Dept21 February 2018 at 02:31

    This is good as a first attempt Josh. 6/15
    Firstly...please make sure all of the text is the same size.

    You need to work on your structure and make sure that you finish each paragraph before jumping into the next one.
    If you are talking about camera angels...what is your point, evidence and explanation?
    If you are going to discuss mise-en-scene, follow the same structure.

    You make really good points, but your writing needs much more focus.

    ReplyDelete
  2. JCoSS Media Dept21 February 2018 at 02:32

    11/15 (Above target)

    This has significantly improved. You sat with me to work through it, but you were thinking much more about your structure and the effect.
    Remember this for next time!

    ReplyDelete

Post a Comment

Popular posts from this blog

Music video purpose and style

Image
Purpose of music videos  Music videos are an important tool for marketing performance and their music  They help to create the "Star image" for a new performer  They adapt or develop the image of a more established artist (Eg. Rihanna)  Music videos are used to interpret and anchor the meaning of a song and to entertain the audience  Iconography    Different styles  Peformance  One direction - what makes you beautiful close ups of the performer, direct address to engage the audiences, different outfits   Narrative-  Katy perry- thinking of you. a story is created, sometimes the lyrics don't match the visuals at all sometimes the artist doesn't feature at all and there are just actors katy perry thinking of you is a narrative video because she is showing a story of a man and a woman who fall in love and who goes off to fight in the war and dies in the war   Conceptual-  They are based...
Read more

Exam questions

1. How can magazines be aimed at a range of audiences? (For example, MOJO is aimed at  a range of audience e.g a more niche, older, predominantly male audience with  an average age of 41 ) ( 5 marks)  Magazines can be aimed at a a range of audiences through the way they promote it and the language they use for example 'MOJO' target their older audience with informal language through a hard copy magazine and they get through to the younger audience through a copy they can see on their phone or on the internet using the language that they would use  2. State one audience category that is more likely to read MOJO (go into detail about  demographic & NRS)  ( 5 marks) 3. Explain how readers may get pleasure from reading Magazines. You may wish to refer to the Uses & Gratifications theory (10 marks) 4. Analyse the representation of musicians, from and  MOJO Magazine front cover you have studie...
Read more