music video theory
Music video theory
Male gaze theory
Example – this advert is FOR women, but still has a woman posing naked and seductively.
Male gaze theory
Example – this advert is FOR women, but still has a woman posing naked and seductively.
Example – this advert is FOR men;
man is clothed and wearing a suit showing success. Woman
is naked – there to attract men to look at the advert.
Females are for “the pleasure of looking
[at]”.
ALL
media products (film, TV, magazine, video games) are made for heterosexual
(straight) males. Women’s costumes are often tighter,
shorter and more revealing
Uses and Gratifications Theory
Personal Relationships
With
each other – using the
media
as a talking point to build friendships. E.g. “did you see
Eastenders
last night?”
With
the media – building a ‘relationship’ with a celebrity. E.g. Kim
Kardashian –
watching her show, following her on twitter, buying her branded products.
Entertainment
To
fill time / escape from normal life.
Personal Identity
To
IDENTIFY with a star
The
Vamps - Somebody To You ft. Demi Lovato
1.the music video demonstrates the genre which is rock by the electric guitars the stage and leather jackets
2.there is a relationship between the lyrics and visuals as when they talk about other people we see other women there with them
3.there is a relationship between music and visuals this when they shout yeah you the music gets louder and we see the other women
4. there are lots of closeups of the band as to show that they are the main characters throughout
5.There is frequently reference to notion of looking showing women in bikinis to grab the attention of the male audience
6.?
Little
Mix – Black Magic
1.the music video demonstrates the genre which is pop with the colorful clothing and modern buildings
2.There is a relationship between lyrics and visuals when they are talking about magic we see the glittery affects and magical things
3.There is a relationship between music and visuals when they are in the library they start to sing a bit quieter
4. The demands of the record label will include the need for lots of close ups of the band to show that they are with this record label and a very big band
5.There is frequently reference to notion of looking this is when they gain the magic powers they were less clothing to gain the attention of the men using the male gaze
6.
3.There is a relationship between music and visuals when they are in the library they start to sing a bit quieter
4. The demands of the record label will include the need for lots of close ups of the band to show that they are with this record label and a very big band
5.There is frequently reference to notion of looking this is when they gain the magic powers they were less clothing to gain the attention of the men using the male gaze
6.
1.
Music videos demonstrate genre characteristics
(e.g. stage performance in rock video, dance routine)
2. There is a relationship between lyrics and visuals
3. There is a relationship between music and visuals
(e.g. stage performance in rock video, dance routine)
2. There is a relationship between lyrics and visuals
3. There is a relationship between music and visuals
4.
The demands of the record label will include the need for lots of close
ups
of the artist and the artist may develop motifs which recur
across their
across their
work (a visual style).
5.
There is frequently reference to notion of looking (screens within
screens, telescopes, etc) and
particularly voyeuristic treatment of the
female
body.
6.
There is often intertextual reference (to films, tv
programmes, other
music videos etc).
This is good, however you must get into the habit of writing in more detail. I know that these questions aren't exam based, however the more detail you provide the more marks you are able to achieve.
ReplyDeleteI will try to use more detail when writing
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