Camera work and editing

Camerawork 
As with any moving image text, how the camera is used and how images are sequeced will have a significant impact upon meaning

for example, just like in feature films, certain camera shots and angles will create meaning in the performer and to emphasise messages in the song

Editing

through the most common form of editing associated with the music promo is fast cut montage

there are videos which use slow pace and gentler transitions to establish mood

this is particularly apparent for the work of many female solo artists with a broad audience such as adele  

 How many shots do you think there are in music videos ?
It depends on the style and genre. between 1 and hundreds



 How long do you think the average shot length is for a music video 

 0.3- 5 seconds ... 5 seconds is quite a long shot length
What could affect the length of a shot in a music video  *Audience viewing*
If there is a montage of extremely fast paced shots, then the audience will rewatch to try and make sense of it. This will result in more views, more social interactions



Taylor Swift- She looks into the audience to make them feel involved - 

 Atist/song                        Direct         Singing/                Camera               Editing                   Rank 
                                         adress       Artist movement    movement                                         order  


Taylor swift             she direct           she is very              the camera        the editing            #1
                                adresses             animated                 movement         is very slow
                                the audience      throughout the        is following       using only very
                                to make them    music video            them                  few cuts
                                feel involved                                    Steadicam


Comments

  1. JCoSS Media Dept30 January 2018 at 06:21

    This is a really clear blogpost, well done!
    Ensure that you complete H/L for tomorrow.

    ReplyDelete

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