Brief history of the music press and bauer media
Melody maker / new musical express
1950s / 60s
Large uncritical of musicians' output- everything was always good
Content: mainly charts and singles, gig listings
Changes in society in the 1960s with the arrival of the Beatles and the rolling stones, drug culture of the 1960s - changed the nature of music and music writing
1960s
Rolling stone was created by Jann Wenner in the 1960s which contained a mixture of the current affairs, celebrity interviews and coverage of the music industry it was a fortnightly publication
1970s
Early 1970s- "glam rock" Sweet, mud, slade, T rex
Late 1970s-
progressive rock
pink floyd, emerson lake palmer
Music papers still largely uncritical of groups until the prog rock bands begin to spend too much money on staging lighting and lasers
NME changed its style to meet punk head on
New writers were excreted from the magazines own readership with ads like wanted hip young reporters
Mid 1970s
NME embrases punk writers begin to move the paper away from music and towards political issues such as racism and drugs there comes a divide between musicians and magazines with political magazines such as NME
1978
Smash hits- launched a new glossy mag catering for a younger audience in a smaller magazine format
it focused on trivia favourite colour, food musicians
It included polls letters surveys fan club information keep in touch with the readership
Later 1970s- early 80s
Style in pop music becomes more important in content
Makeup, clothes, the video, fashion and hair
1980s
Indépendant music labels wanted their own voice and began producing fancies these were often typed, photocopied and distributed at concerts or by subscriptions
despite the handmade appearances this encouraged a whole new generation of writers photographers and cartoonists to contribute
1980s
New layout of magazines "style" had changed dramatically experimenting with different fonts and typefaces making the music press new and more exiting with breaking the rules
1990s
New technologies began to emerge music videos became popular which began to change the many ways music is consumed
Every single comes with a video sometimes more money is spent on the video than the single
launch of MTV became the first TV
1993- MOJO
Debuted in the form of a magazine on the news stands of Britain in 1993
Was initially published by emap but Bauer media took over in in 2008 and brought map in 2007
The founding editor was
2000s
Today- is there a limited "music press" because everything is pop culture
Daily newspapers feature pop stars and celebrities appear on Daytime in Tv
People are famous for being famous everyone in a band or with someone taken assumes that they have a right to be rich and famous
Is the promotion of music today driven more by the industry or the audience/ readership?
Promotion today is driven by the industry as they have control over the audience and control what they want
Bauer media had a radio station based around that publication and mojo radio station opened in 2000 and closed to save bauer money on 5th November 2008
1. Bauer Media Group is a diversified media because?
Think about how the company diversifies itself. How does it use print, online, TV & Radio services?
Bauer media is a diversified media group as you can access them in many different ways such as on the radio or online through there website the company helps to diversify by putting its media on many different platforms that are accessible by many different audiences.
2. Bauer Media Group is a globalised company because?
How does Bauer Media gain such a huge profit? How does it globalise its products?
Bauer media is a globalised company because they operate in many different countries with many different media products an example of this is they are operating out of Germany with their magazine 'MOJO' operating out of the UK gaining them a profit as they can go towards the most successful markets and it will globalise its products by selling them in different languages in different countries making a larger profit as they have one magazine acting as many different magazines.
1950s / 60s
Large uncritical of musicians' output- everything was always good
Content: mainly charts and singles, gig listings
Changes in society in the 1960s with the arrival of the Beatles and the rolling stones, drug culture of the 1960s - changed the nature of music and music writing
1960s
Rolling stone was created by Jann Wenner in the 1960s which contained a mixture of the current affairs, celebrity interviews and coverage of the music industry it was a fortnightly publication
1970s
Early 1970s- "glam rock" Sweet, mud, slade, T rex
Late 1970s-
progressive rock
pink floyd, emerson lake palmer
Music papers still largely uncritical of groups until the prog rock bands begin to spend too much money on staging lighting and lasers
NME changed its style to meet punk head on
New writers were excreted from the magazines own readership with ads like wanted hip young reporters Mid 1970s
NME embrases punk writers begin to move the paper away from music and towards political issues such as racism and drugs there comes a divide between musicians and magazines with political magazines such as NME
1978
Smash hits- launched a new glossy mag catering for a younger audience in a smaller magazine format
it focused on trivia favourite colour, food musicians
It included polls letters surveys fan club information keep in touch with the readership
Later 1970s- early 80s
Style in pop music becomes more important in content
Makeup, clothes, the video, fashion and hair
1980s
Indépendant music labels wanted their own voice and began producing fancies these were often typed, photocopied and distributed at concerts or by subscriptions
despite the handmade appearances this encouraged a whole new generation of writers photographers and cartoonists to contribute
1980s
New layout of magazines "style" had changed dramatically experimenting with different fonts and typefaces making the music press new and more exiting with breaking the rules
1990s
Every single comes with a video sometimes more money is spent on the video than the single
launch of MTV became the first TV
1993- MOJO
Debuted in the form of a magazine on the news stands of Britain in 1993
Was initially published by emap but Bauer media took over in in 2008 and brought map in 2007
The founding editor was
2000s
Today- is there a limited "music press" because everything is pop culture
Daily newspapers feature pop stars and celebrities appear on Daytime in Tv
People are famous for being famous everyone in a band or with someone taken assumes that they have a right to be rich and famous
Is the promotion of music today driven more by the industry or the audience/ readership?
Promotion today is driven by the industry as they have control over the audience and control what they want
Bauer media had a radio station based around that publication and mojo radio station opened in 2000 and closed to save bauer money on 5th November 2008
1. Bauer Media Group is a diversified media because?
Think about how the company diversifies itself. How does it use print, online, TV & Radio services?
Bauer media is a diversified media group as you can access them in many different ways such as on the radio or online through there website the company helps to diversify by putting its media on many different platforms that are accessible by many different audiences.
2. Bauer Media Group is a globalised company because?
How does Bauer Media gain such a huge profit? How does it globalise its products?
Bauer media is a globalised company because they operate in many different countries with many different media products an example of this is they are operating out of Germany with their magazine 'MOJO' operating out of the UK gaining them a profit as they can go towards the most successful markets and it will globalise its products by selling them in different languages in different countries making a larger profit as they have one magazine acting as many different magazines.
Following the lesson, you were required to answer two questions.
ReplyDeleteWe focused a lot on diversification & globalisation of Bauer Media. You seem to be missing a lot of that within this blog post...
1. Bauer Media Group is a diversified media because?
Think about how the company diversifies itself. How does it use print, online, TV & Radio services?
2. Bauer Media Group is a globalised company because?
How does Bauer Media gain such a huge profit? How does it globalise its products?
Please respond to this comment and answer the questions.
Miss C
i am going to answer the questions and add to the blog post
Delete