Magazine ownership & NRS

The NRS

The magazine industry is mostly owned by publishing companies, rather than the very large media conglomerates such as Disney, Amazon and Netflix that dominate film and television media worldwide.

Most magazines are struggling in a competitive market so this media form (print) may be best managed by owners who specialise in the print medium.


However, magazine publishing is globalised, like other media, with the most popular magazine brands (as measured by the National Readership Survey) in the hands of a few international companies.

Paid-for magazines with a readership over 1 million in the UK, in order of readership:

• What’s on TV - Time Inc - US magazine publisher
• Radio Times - Hubert Burda Media - German magazine publisher
• TV Choice - Bauer Media - German media conglomerate: magazines, radio and music
television
• Take a Break - Bauer Media
• Good Housekeeping - Hearst Communications - US media conglomerate: newspapers,
magazines, local radio and cable television
• Cosmopolitan - Hearst Communications
• BBC Gardeners’ World - Hubert Burda Media

 cable television
• Cosmopolitan - Hears• BBC Gardeners’ World - Hubert Burda Media

 R&P
1.Who are the NRS and what do they do? The NRS are the national readership survey which collect the data for magazines (print) through the readers in the UK 
2.How audiences are identified? Audiences are identified through the tables that the NRS put out showing the amount of readers for each magazine along with their sex and age. 

Comments

  1. JCoSS Media Dept27 October 2018 at 08:06

    You need to have answered the three questions by looking at the National Readership Survey website.
    I'm unsure what you actually did during this lesson as all the other text within this blog post was provided on a powerpoint.

    ReplyDelete
  2. JCoSS Media Dept16 January 2019 at 06:11

    Much improved - well done here Josh!

    ReplyDelete

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