BBC Vs Commercial radio

                         Local, national and commercial ?              /     Broadcast how?
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BBC radio 4 extra  / National                                            /you can listen either on the website or on
                               /                                                          / radio,Tv, online Mp3 player, Mobile phone
Spire FM               / Local Salisbury commercial           /     FM radio only
                              /                                                        /
BBC Wilshire       /Local radio station-to Wilshire      /     Via their online website or in the car



Local- Community stations serve geographical communities. they broadcast content that is popular and relevant to a local, specific audiances but is often overlooked by commercial or mass-media broadcasters Community radio stations are operated owned, and influenced by the communities that they serve.

National-Radio stations available nationally (capital xtra, Classic FM, Heart)

Commercial- Commercial radio licenses are awarded by ofcom. They have large commercial typically reach the largest audiences.

Commercial

šLarge commercial stations typically reach the largest audience.

šA single pre-recorded interview can kill many birds with one stone, as it will often be broadcast across a number of stations and many areas.

šNormally the interviews are edited down into sound bites, meaning the radio stations can select a short clip from a longer interview. The downside, however, is that the branding may be edited out too.

šLarger stations favour stories with celebrities

šSmaller stations tend to do longer interviews which are more in-depth and cover more of the research. The commercial radio approach usually shy's away from playing new artists 

šTo help them make decisions about which songs to play, stations work with labels and promoters to get a better idea of how a song/artist is going to be marketed

šThe more the exposure to the song, the more the station will be convinced that playing it will increase their ratings since it will be familiar to their listeners.

šAdverts are played 3 different times every hour. Advert during this show are relatable to what the target audience would in be interested in purchasing.
š

šBBC is much stricter when it comes to brand mentions

šBBCs are only allowed one brand mention during the course of an interview. It is likely that a guest will be shut off if a brand is mentioned more than a couple of times.

š BBC mid-mornings often do live chats which are great for brand mentions and you get much more air time than you do with a pre-recorded clip.  

š BBC Breakfast slots tend to be harder news stories, whilst mid-mornings tend to be more of a casual chat. 

šThe BBC believe in super serving the community with local news, guests and information

šStations are far more celebratory of new, upcoming artists

šThe BBC are fully aware that all commercial stations have commercials before the top of the hour and as a result, they play current chart song deliberately while adverts being played at this exact time. It makes the listener want to listen to a BBC show in comparison to commercial stations because most people would rather listen to music than news and boring commercials